• Offering Italian-style panini, this celebrated market stall required a bold, yet unserious branding suite to compliment it’s menu. Featuring a custom typeface and illustration, this identifiable icon is a nod to classic Italian advertising with a cheeky modern twist

Retro illustration of a person holding a bread loaf, surrounded by orange “SOFT” lettering on a teal background with a pink checkerboard border
Retro illustration of a person holding a bread loaf, surrounded by the word “SOFT,” with a pink checkerboard border.
Hand holding a pink takeout bag with red checkerboard border and cartoon illustration at a busy market.
Wooden sidewalk sign advertising a street food pop-up, featuring an illustrated chef holding a plate.
Pink checkerboard poster taped to a dark green corrugated metal wall, featuring a cartoon person carrying bread and the words “MORE BREAD, MORE LOVE.”
Vintage textured repeating illustration of a surfer riding a surfboard, with scattered teal lettering and a central surfer graphic.
Dark green tote bag with pink checkerboard border and retro roller-skater graphic on a pink background